How To Better Communicate & Connect With Your Donors
Why Is Donor Communication So Important?
In fundraising, donor communication should go beyond sharing updates before, during, and after an event. An effective donor communication strategy is the foundation of genuine connection, a necessary tool in spreading the word about your cause and increasing contributions.
Don’t let the chaos of event management keep you from connecting and communicating with your donors. AES is here to help you slow down, connect with donors on a deeper level, and bring them closer to your cause.
Our Donor Communication Plan for Strengthening Connection
There is no better way to connect with your donors than through fundraising events. Whether it’s an annual gala or smaller community events throughout the year, how you choose to engage with your donors can make or break your fundraising goals. Here are four key donor communication strategies for events and beyond:
Keep Communications Clear & Consistent: Provide direct, clear, and concise communications regularly throughout the year, ensuring that your messaging is always aligned with your mission and values.
Focus On The Donor Experience: As far as the donor experience goes, it doesn’t take much for poor planning and bad logistics to eclipse the meaning of your event. A seamless event experience puts your donors at ease, letting them enjoy the night you’ve planned and inviting them to get even more involved in your cause.
Acknowledge & Appreciate: The power of gratitude cannot be underestimated. Many give out of the kindness of their hearts, but a little recognition goes a long way. From public recognition to personalized thank-yous, make sure your donors feel seen and recognized as a driving force in your organization.
Creatively Share Your Cause: As a nonprofit, storytelling is one of the most powerful tools you have at your disposal. A heartfelt testimonial is a tangible way for donors to see the impact they’ve made, resonating with them in a way that numbers and data simply can’t. Identify the right message to share with your donors at the right time to form genuine connections and solidify their commitment to your cause.
Effectively Communicate Your Cause With Auction & Event Solutions
At AES, our expert team is dedicated to helping you amplify your impact and connect with your donors. Our proprietary software allows you to focus less on auction logistics and more on what matters most: your cause. With the latest updates in AES Suite 11.3, you can streamline event management and enhance donor relationships. Take advantage of these new features:
Auction Displays with QR Codes
Create visually engaging, personalized fundraising materials to provide donors with instant access to auction information. Donors can now experience a seamless, interactive way to view and bid on your items, boosting engagement and funds.
QR Code Check-In Warnings
Prevent ticketing issues and build trust with our new and improved check-in warnings. This feature eliminates ticket misuse and alerts your team of duplicate ticket scans to provide a more cohesive, secure event experience.
Revamped Processing Fees
Updated checkout features, like our transaction-based fee structure, save donors from paying flat fees on every ticket. This exciting new update offers transparency to donors, encourages more generous donations, and simplifies transactions.
Messaging Improvements
We’ve updated our Auction Conductor with new messaging improvements to make each donor feel valued and recognized. Take advantage of new data snippets for more personalized communication, such as donor meal choices and custom field answers.
How AES Helps You Connect With Donors
Nonprofit work is never truly done, but with AES as your partner, you can say goodbye to the logistical challenges of fundraising and event management. Let us handle the event details so you can focus on your donor communication plan. These personal connections are what lead to life-long supporters of your cause.
Schedule a demo of our new and improved software to see how we can increase your impact together.
